Google PPC Ads for Doctors and Medical Practices
Connect with your Patients by Google (pay-per-click) PPC ads
Attract more patients with targeted Google Ads campaigns managed by healthcare PPC specialists. Next Step Digital helps doctors, dentists, clinics, and private practices get more bookings through strategic, compliant, and data-driven PPC advertising.
Call 0208 2646686 or request a free PPC audit to get started.
What you get:
- Expert Google-certified PPC management for healthcare
- Fast campaign launch (24–48 hours)
- Local targeting to reach patients near you
- Transparent reporting and ROI tracking
- Fully compliant ads and landing pages
Why Google PPC works for doctors:
- Immediate visibility at the top of Google when patients are searching
- Highly targeted by location, service, and intent
- Pay only when someone clicks your ad
- Consistent, measurable patient acquisition
Our healthcare PPC services:
Healthcare-specific keyword research
- Treatment and condition keywords (e.g., “private GP”, “dermatologist acne clinic”)
- Location-based terms (e.g., “dentist near me”, “physiotherapist London”)
- Long-tail keywords for high intent (e.g., “same day GP appointment Canary Wharf”)
- Negative keyword lists to stop irrelevant clicks (e.g., jobs, courses, free)
- Competitor keyword insights and gap analysis
Google Ads account setup and structure
- New account creation or rebuilds for best performance
- Campaign structure by service line and location
- Conversion tracking setup (calls, forms, online bookings)
- Call tracking and call extensions for faster bookings
- Integration with Google Analytics and GA4
Ad copywriting and extensions
- Patient-centric ad copy focused on outcomes and trust
- Ad extensions: call, location, sitelinks, pricing, reviews
- A/B testing on headlines, descriptions, and CTAs
- Ad policies aligned with medical advertising standards
Landing page optimisation for conversions
- Clear service pages for each treatment or speciality
- Fast load speed, mobile-first design, and strong CTAs
- Trust signals: clinician profiles, CQC, reviews, insurance
- Online booking integrations and click-to-call buttons
- Form simplification to increase enquiry rate
Ongoing optimisation and scaling
- Bid strategy optimisation (Maximise Conversions, TCPA, ROAS)
- Budget allocation by performance and time of day
- Search terms pruning and negative keyword expansion
- Geo-targeting and radius adjustments
- Seasonal and promotion-based campaigns (e.g., flu jabs, health checks)
PPC Ads for Doctors
Let’s put you on the top
Compliance and patient privacy
- GDPR-compliant tracking and data handling
- Ad content aligned with Google Healthcare policies
- No sensitive remarketing where not permitted
- Ethical messaging and responsible claims
Who we help:
- Private GPs and clinics
- Dentists and orthodontists
- Dermatologists and cosmetic clinics
- Physiotherapists and sports medicine
- Fertility, women’s health, and paediatrics
- Mental health and counselling services
- Ophthalmology and audiology clinics
Results you can expect:
- More qualified enquiries and bookings
- Lower cost per acquisition over time
- Higher ad relevance and quality scores
- Better utilisation of clinician schedules
About Next Step Digital:
We are a London-based digital marketing team specialising in healthcare PPC and SEO. We combine local market knowledge with medical advertising experience to deliver reliable patient growth for private practices and clinics.
Optional add-ons:
- Local SEO for ongoing organic growth
- Reputation and reviews management
- Social ads for awareness and retargeting
- Conversion-focused website updates
Free PPC audit includes:
- Keyword and competitor review
- Account structure and tracking check (if you have an account)
- Landing page recommendations
- Budget and forecast guidance
Ready to grow your practice with PPC? Contact your healthcare PPC experts today.
FAQs Google PPC Ads for Doctors and Medical Practices
How quickly will I see results?
Most practices see initial results within 3 days –2 weeks and strong performance within the first month, depending on budget and competition.
What’s a good starting budget?
For most local practices, £1,000–£3,000/month is a solid starting point. High-competition specialities may require more.
Do you manage everything?
Yes. We handle keyword strategy, ad copy, landing pages, tracking, optimisation, and reporting.
Can you work with my existing website?
Absolutely. We can optimise your current pages or create focused landing pages within your site.
How do you measure success?
We track calls, forms, bookings, and cost per acquisition, and we report on what drives actual patient appointments.
- Call us: 0208 2646686 or 0744 5385753
- Schedule a free PPC audit and strategy call
- Get a custom plan to increase patient bookings
How do you measure success?
We track calls, form submissions, and booked appointments. Reports show channel performance, cost per enquiry, and next-step recommendations.
Q: How can I contact Next Step Digital?
Call us: 0208 2646686 or 0744 5385753
Schedule a free PPC audit and strategy call
Get a custom plan to increase patient bookings”
Why Google PPC ads works for doctors:
Immediate visibility at the top of Google when patients are searching
Highly targeted by location, service, and intent
Pay only when someone clicks your ad, Consistent, measurable patient acquisition
Analyze
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Grow your practice with right audience and higher number of appointments.
Convert
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